Who's Afraid Of Niketown?

Nike Urbanism, Branding and the Branded City of the Future, 2004

Friedrich von Borries
Episode Publishers, Rotterdam, 2004
graphic design: substratdesign, Berlin
104 pages, paperback, 18,5 x 15 cm
ISBN: 978-90-5973-015-1 / German
ISBN: 978-90-5973-014-4 / English
A book on Nike's urban marketing strategies and how they are changing cities. "Who's Afraid of Niketown?" reveals the ways in which Nike is transforming urban space into a new Branded City. In his persuasive analysis, Friedrich von Borries elucidates this phenomenon with surprising concreteness. He proceeds not just analytically, but also embarks on speculative excursions into the future that make his detailed analysis of contemporary marketing strategies even more powerful.

Who's Afraid of Niketown?

Nike-Urbanismus, Branding und die Markenstadt von morgen, 2012