On Display 07: Tuning

On Display – The design magazine accompanying the ​​Design Display exhibition series
Authors: PBFvB, Paolo Tumminelli, Daniel Völzke, Harald Welzer
Art Direction: onlab, Berlin



Tuning is a cultural strategy that can be taken from the world of automobiles and applied to societal processes of change; developing and enhancing the status quo. Passion, creativity, highend technology, and collective wisdom are harnessed in the process. Design Display showcases ten examples from the tuning world—and tests the art of tuning itself by converting a Volkswagen Crafter into a mobile research and exhibition space.